Shoppable video can be used for any vertical. We have seen great examples in retail and fashion but also in auto, food, and technology.

We gauge the success of a campaign in a few different ways. The industry norm (source: Google Benchmarks) for the percentage of viewers who interacted is 1.53%. We consider 0%-1% of viewers who interacted to be fair, 2%-16% to be good, 17%-46% to be very good and 50% and above to be exceptional. We call the time spent engaging in a product or overlay within a video the 'dwell time.' The industry norm, according to IAB, is 14.8 seconds. We consider 5-15 seconds fair, 16-29 seconds to be good, 30-50 seconds very good, and 50 seconds and above exceptional. Finally, we like to measure interactions per active viewer as a gauge of success in a campaign. Since there is no industry norm for interactions, based on our research we have determined a scale. Zero to 1 interactions is fair, 1-2 interactions is good, 2-4 is very good, and 4 and above is exceptional.