The Top 5 Shoppable Video Stats of 2021

2021 is upon us (finally!)

But it would be remiss not to acknowledge the impact that 2020 had on the whole word, shoppable and interactive video included. While many aspects of so-called normal life are returning, we believe that video has been changed forever. Let’s take a look at the five most important shoppable video statistics for 2021.

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• 96% of consumers say that the pandemic has increased the amount of video content they have watched online - Video content has come to the forefront like never before. With shop closures, buyer hesitancy, and lack of access, shoppable video is the natural solution. Shoppable video also stands out among the hours and hours of content that we watch everyday, by giving the user the ability to direct and influence their own experience.

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• 54% of consumers want to see more video content from a brand or business they support - Demand for video content is rising like never before, hand-in-hand with an increase in video consumption. Consumers want and need video content from a brand in order to learn more and move towards a purchase.

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• 48% of consumers wish to watch videos that are related to what they’re interested in - Consumers, in addition to watching content for entertainment, want to watch content that aligns with their interests. Shoppable video encompasses everything the buyer wants; accessibility to a product, relevant content, and the opportunity to learn more.
• 91% of buyers are looking for more interactive content online- Consumers are actively seeking out interactive content. Shoppable video is the answer to their prayers. Not only does shoppable give those consumers the interactive content they are looking for, but it allows them to learn more about products they seek out. ‍
• 41% of viewers add products to their cart as a result of interactive video - Interactive video forces the viewer to lean in, making conscious decisions to interact with different elements of the video. Shoppable video ensures that these interactive touch points lead to ‘add to carts’ and paths to purchase. 

As shoppable video continues to rise in popularity and viewers continue to lean into shoppable experiences, statistics and engagement metrics are bound to improve even further. Have a case study you think we should take a look at? Tell us about it here.